All In for Le Mans.
Fuelled by Legacy of Champions – Driven by the Future
From Formula 3 gold to WTCC glory, The team behind William Racing is one of Sweden’s most successful racing teams of all time. With +20 years of history and a new generation taking the wheel, the journey is far from over.
A new Era for One of Sweden´s Most Decorated Teams. Historic podiums 1997 – 2025 WTCC, STCC, Porsche Carerra Cup & Formula etc
THE LE MANS CLUB
Performance Meets Precision
Next-Gen Endurance Racing – Ready for 2025
William Racing’s LMP3 car is engineered for the future of endurance racing. Beginning in 2025, the class embarks on a new era marked by major technical upgrades aimed at enhancing performance, efficiency, and reliability.
The team’s Le Mans Prototype 3 machine is more than a race car — it’s a bold statement of speed and innovation.
Crafted by Experience, Driven by Future
20 Years of Friendship & Racing
What started as a shared dream between two friends in 2004 — co-founding the Porsche Carrera Cup Scandinavia — has now evolved into a new generation of racing. Twenty years later, their sons carry the legacy forward — faster, bolder, and ready to take on Europe’s most prestigious circuits.
From Scandinavia’s leading marketing agency to the racetracks of Europe, William Racing is a unique blend of media and business excellence fueled by a passion for racing.
Join a journey no Swedish team has taken before — a thrilling adventure through life at Sweden’s largest racing arenas and onto some of the world’s premier circuits.
William Karlsson
Nicklas Karlsson
Simon Ohlsson
Martin Ohlsson
FIA WTCC, FIA F4 and FIA Rally Sweden, The Swedish National Team Le Mans Cup – One Team, All Tracks
Scandinavian Mastery
Fast Forward
A CHAMPIONSHIP LEGACY, A FUTURE OF SPEED
Stefan Johansson
From Formula 1 to Endurance Glory
HISTORIC PODIUMS
Racing Legacy, One Podium at a Time
7 Gold – 2 Silver – 5 Bronze
- 1997: Formula 3 – Swedish Championship
- 2005: Porsche Carrera Cup – Scandinavian & Shanghai GP
- 1997: Formula 3 – Nordic Championship
- 2011: STCC – Scandinavian Driver Championship
- 2012: STCC – Manufacturer & Team Champion
- 2013: FIA WTCC – World Champion (Morocco, Moscow, Salzburg)
- 2021: SM Gold & Nordic Champion – Formula Nordic
- 2022: FIA Race Winner – Formula 4
- 2023: Race Winner – Porsche Sprint Challenge
- 2002: STCC – Driver’s Championship
- 2004: Porsche Carrera Cup – Scandinavia
- 2013: FIA WTCC Privateer World Championship
- 2013: FIA Rally Sweden – Swedish Championship
- 2020: SM Bronze – Formula Nordic
We’re Live. We’re Racing. We’re Online
Get closer to the action! Follow the team on social media for real-time updates, race-day coverage, and exclusive content from the paddock and beyond.
WEEK 17: Road to Le Mans 2025 – Our biggest entry yet
WEEK 16: In-season test – Barcelona
Partner with the Future of Racing – Reach GenZ Through Speed, Storytelling & Influence
Welcome to a new generation of motorsport — where talent, technology, and creativity collide. At William Racing, we’re not just racing to win — we’re racing to connect with the most influential audience of our time: Gen Z. Through real racing, esports, creators, and a content-first strategy, we offer brands a high-octane platform to grow their presence in the world of youth culture and performance.
JOIN THE MOVEMENT
We’re not just offering exposure — we’re offering relevance. Become a partner and embed your brand in the next big thing in racing and Gen Z culture.